The University as a Multinational Corporation
in Journal of International Business Education, Vol. 6, 2011, pp. 119-138 (Edinburgh, Scotland: Neilson Journals Publishing, 2011), 20 page(s)
Details
- Abstract / Summary
- By Ahmed A. Ahmed and C. P. Rao. This paper argues that universities are emulating multinational companies in a variety of ways. Both are expanding abroad in search of revenues and markets. As a source the U.S. dominates in both, while developing countries in general, and Asian countries in particular, dominate as a destination for both. The paper points to the leading role of business education in universities’ globalization and suggests some reasons for this. The study uses models from international business literature to explain the stages through which universities pass in their globalization process: exports, non-equity forms, and equity forms. Business strategies are similarly shown to apply where the EPRG model and the corresponding Bartlett-Ghoshal model are used to explain universities behaviour just as they explain business behaviour. The study is conceptual in nature based on the authors’ observations and reflections and has yet to be empirically tested.
- Field of Interest
- Travel
- Copyright Message
- Copyright © 2011 NeilsonJournals Publishing
- Content Type
- Periodical article
- Duration
- 0 sec
- Format
- Text
- Page Count
- 20
- Publication Year
- 2011
- Publisher
- Neilson Journals Publishing
- Place Published / Released
- Edinburgh, Scotland
- Source Title
- Journal of International Business Education, Vol. 6, 2011, pp. 119-138
- Subject
- Travel, Business & Economics, Personal Interest, Social Sciences, International Travel, Colleges, Universities, and Professional Schools, Viajes Internacionales, Viagem Internacional, United States of America, USA, US of A, America, Estados Unidos, Asia, United States
- Keywords and Translated Subjects
- Viajes Internacionales, Viagem Internacional, United States of America, USA, US of A, America, Estados Unidos
