Classroom Activity 1: Halo Effect

Classroom Activity 1: Halo Effect

with Diane L. Finley (2013, originally published 2013),

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Abstract / Summary
Students enjoy examining advertisements for the characteristics of the source, content, and target audience that have been found to influence the effectiveness of persuasive communications. Such an exercise may be implemented in various ways. Students may be asked to bring ads from the print media to class to demonstrate each of the characteristics of source, content, and target audience. Alternatively, the instructor may provide the advertisements for student to comment on. Students may be encouraged to generate and test hypotheses about the source, content, and target of advertisements on various pages of the World Wide Web.
Field of Interest
Content Type
Instructional material
Related Web resources
URL Cognitive Dissonance
Original Publication Date
Diane L. Finley
Publication Year
Psychology, Social Sciences, Psychology & Counseling, Cognitive Psychology, Halo Effect, Experimental Methods, Experimental Methods, Psicología Cognitiva, Psicologia Cognitiva, Edward Lee Thorndike, 1874-1949, Learning and Conditioning, Social perception
Keywords and Translated Subjects
Psicología Cognitiva, Psicologia Cognitiva

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