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Classroom Activity 1: Halo Effect
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with Diane L. Finley (2013, originally published 2013),
Source: academic.pgcc.edu
Students enjoy examining advertisements for the characteristics of the source, content, and target audience that have been found to influence the effectiveness of persuasive communications. Such an exercise may be implemented in various ways. Students may be asked to bring ads from the print media to class to demo...
with Diane L. Finley (2013, originally published 2013),
Source: academic.pgcc.edu
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