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Bloomberg Markets:The Close, How Curls CEO Dellinger Is Mentoring Women of Color With Oprah's Help
interview by Scarlet Fu, 1972-, in Bloomberg Markets:The Close (New York, NY: Bloomberg L. P., 2020), 5 mins
Feb.10 -- In this edition of "Bloomberg Equality," Curls founder and Chief Executive Officer Mahisha Dellinger discusses the natural hair care market, finding business funding, and her television show on the Oprah Winfrey Network. She speaks with Bloomberg's Scarlet Fu on "Bloomberg Markets: The Close."
Sample
interview by Scarlet Fu, 1972-, in Bloomberg Markets:The Close (New York, NY: Bloomberg L. P., 2020), 5 mins
Description
Feb.10 -- In this edition of "Bloomberg Equality," Curls founder and Chief Executive Officer Mahisha Dellinger discusses the natural hair care market, finding business funding, and her television show on the Oprah Winfrey Network. She speaks with Bloomberg's Scarlet Fu on "Bloomberg Markets: The Close."
Field of Study
Business & Economics
Content Type
Interview
Author / Creator
Scarlet Fu, 1972-
Date Published / Released
2020-02-10
Publisher
Bloomberg L. P.
Series
Bloomberg Markets:The Close
Person Discussed
Mahisha Dellinger, 1973-
Topic / Theme
Women in workforce, Business, Entrepreneurship, Wholesale Trade
Copyright Message
Copyright © 2020 Bloomberg
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Branding and Design
presented by Adam Sinicki, fl. 2010; produced by Springer Nature B.V. (New York, NY: Springer Nature B.V., 2019), 18 mins
Create a brand online through the use of web design, graphic design (Illustrator and Photoshop), outsourcing, social media, and various other strategies. The objective of this video is to help you create a coherent design that speaks to the mission statement of the brand, and that will increase audience engagement...
Sample
presented by Adam Sinicki, fl. 2010; produced by Springer Nature B.V. (New York, NY: Springer Nature B.V., 2019), 18 mins
Description
Create a brand online through the use of web design, graphic design (Illustrator and Photoshop), outsourcing, social media, and various other strategies. The objective of this video is to help you create a coherent design that speaks to the mission statement of the brand, and that will increase audience engagement and loyalty.
The main strategy is to create a brand design that is unique to the business and that has a specific buyer persona in mi...
Create a brand online through the use of web design, graphic design (Illustrator and Photoshop), outsourcing, social media, and various other strategies. The objective of this video is to help you create a coherent design that speaks to the mission statement of the brand, and that will increase audience engagement and loyalty.
The main strategy is to create a brand design that is unique to the business and that has a specific buyer persona in mind (not to try and ‘appeal to everyone’). This will reference Simon Sinek’s ‘Golden Circle’. From there, a logo can be designed or outsourced to reflect that mission statement. This should be simple, re-useable, scalable, and non-cliched, and the design process may involve a mood board. The design should be a vector file and we will look at the technical skills necessary to create such a design.
The same branding should then be used through a website, and will help to inform design decisions, as well as across social media. The aim here is 'be everywhere' and 'be consistent'. We will discuss how brand strategy can even influence product design, using Apple as the perfect example. We will also discuss branding in the context of content marketing.
What You Will Learn:
Create a design aesthetic that expresses your company's valuers and ethos
Choose a mission statement and find a buyer persona to help you meet your goals.
Study how you can create and maintain a brand.
Who This Video is For:
New startups, entrepreneurs, bloggers, and sole traders looking to create a strong platform online. Businesses currently operating with drab and uninspired branding that are losing potential leads as a result.
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Field of Study
Education
Content Type
Instructional material
Contributor
Springer Nature B.V.
Author / Creator
Adam Sinicki, fl. 2010
Date Published / Released
2019
Publisher
Springer Nature B.V.
Copyright Message
Copyright © 2019 Springer Nature B.V.
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100 Club, Episode 3
presented by Cyril Vanier, fl. 2016; produced by Cable News Network (CNN), in 100 Club (Atlanta, GA: Cable News Network (CNN), 2019), 24 mins
Cyril Vanier explores the story behind famous brands, like Crayola, Encyclopaedia Britannica and Hershey’s, that have survived more than a century.
Sample
presented by Cyril Vanier, fl. 2016; produced by Cable News Network (CNN), in 100 Club (Atlanta, GA: Cable News Network (CNN), 2019), 24 mins
Description
Cyril Vanier explores the story behind famous brands, like Crayola, Encyclopaedia Britannica and Hershey’s, that have survived more than a century.
Field of Study
Business & Economics
Content Type
Documentary
Contributor
Cable News Network (CNN)
Author / Creator
Cyril Vanier, fl. 2016
Date Published / Released
2019
Publisher
Cable News Network (CNN)
Series
100 Club
Topic / Theme
Newspaper, Periodical, Book, and Directory Publishers, Health and Personal Care Stores, Other Miscellaneous Manufacturing, Sugar and Confectionery Product Manufacturing, Beverage Manufacturing
Copyright Message
Copyright © 2018 CNN Newsource Sales, Inc.
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100 Club, Episode 4
presented by Cyril Vanier, fl. 2016; produced by Cable News Network (CNN), in 100 Club (Atlanta, GA: Cable News Network (CNN), 2019), 23 mins
The humble beginnings of the world’s most famous blue jeans, one of the largest hotel chains, and one of the first airlines, some of the world’s greatest centurion companies.
Sample
presented by Cyril Vanier, fl. 2016; produced by Cable News Network (CNN), in 100 Club (Atlanta, GA: Cable News Network (CNN), 2019), 23 mins
Description
The humble beginnings of the world’s most famous blue jeans, one of the largest hotel chains, and one of the first airlines, some of the world’s greatest centurion companies.
Field of Study
Business & Economics
Content Type
Documentary
Contributor
Cable News Network (CNN)
Author / Creator
Cyril Vanier, fl. 2016
Date Published / Released
2019
Publisher
Cable News Network (CNN)
Series
100 Club
Topic / Theme
Traveler Accommodation, Clothing Stores, Air Transportation, Food Manufacturing
Copyright Message
Copyright © 2018 CNN Newsource Sales, Inc.
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Acadia International Executive Insight Series, Eclipse Restaurant Group Video Case Study: Stephanie Hogan - CEO
produced by Acadia University, in Acadia International Executive Insight Series (Wolfville, NS: Acadia University, 2019), 20 mins
Stephanie Hogan owns and operates a restaurant management company Eclipse Hospitality Group in Hong Kong. During the financial meltdown of 2008, her company experienced a huge decline in the number of guests coming through its restaurants. The case focuses on how she and her team handled that situation.
Sample
produced by Acadia University, in Acadia International Executive Insight Series (Wolfville, NS: Acadia University, 2019), 20 mins
Description
Stephanie Hogan owns and operates a restaurant management company Eclipse Hospitality Group in Hong Kong. During the financial meltdown of 2008, her company experienced a huge decline in the number of guests coming through its restaurants. The case focuses on how she and her team handled that situation.
Field of Study
Business & Economics
Content Type
Instructional material
Contributor
Acadia University
Date Published / Released
2019
Publisher
Acadia University
Series
Acadia International Executive Insight Series
Topic / Theme
Restaurants and Other Eating Places
Copyright Message
Copyright © 2019 Acadia University
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Acadia International Executive Insight Series, Haivision Video Case Study: Mirko Wicha - CEO
produced by Acadia University, in Acadia International Executive Insight Series (Canada: Acadia University, 2019), 27 mins
In this multimedia teaching case, Miroslav Wicha, CEO of Haivision Systems, a provider of enterprise video solutions, needs to come up with a strategy for obtaining a needed core technology from a small start-up company.
Sample
produced by Acadia University, in Acadia International Executive Insight Series (Canada: Acadia University, 2019), 27 mins
Description
In this multimedia teaching case, Miroslav Wicha, CEO of Haivision Systems, a provider of enterprise video solutions, needs to come up with a strategy for obtaining a needed core technology from a small start-up company.
Field of Study
Business & Economics
Content Type
Instructional material
Contributor
Acadia University
Date Published / Released
2019
Publisher
Acadia University
Series
Acadia International Executive Insight Series
Topic / Theme
Audio and Video Equipment Manufacturing
Copyright Message
Copyright © 2019 Acadia University
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Beauty for All
produced by Wall Street Journal (New York, NY: WSJ, 2019), 31 mins
Many beauty and skincare brands have long ignored women of color, offering limited shade ranges and formulations. No more. Three entrepreneurs talk about creating new products for all types of skin, and targeting an untapped customer base.
Sample
produced by Wall Street Journal (New York, NY: WSJ, 2019), 31 mins
Description
Many beauty and skincare brands have long ignored women of color, offering limited shade ranges and formulations. No more. Three entrepreneurs talk about creating new products for all types of skin, and targeting an untapped customer base.
Field of Study
Business & Economics
Content Type
Panel discussion
Contributor
Ray A. Smith, Katonya Breaux, KJ Miller, Amanda E. Johnson, Wall Street Journal
Date Published / Released
2019
Publisher
WSJ
Topic / Theme
Entrepreneurship, Cosmetics, Merchant Wholesalers, Nondurable Goods
Copyright Message
Copyright © 2019 Knowledgemotion Ltd
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Bobbi Brown's Next Chapter
produced by Dow Jones & Company; interview by Elisa Lipsky-Karasz, 1978- (New York, NY: Wall Street Journal, 2019), 23 mins
Bobbi Brown, founder of Bobbi Brown Cosmetics and Beauty Evolution, talks about what it takes to build a wellness brand with WSJ Magazine Deputy Editor Elisa Lipsky-Karasz.
Sample
produced by Dow Jones & Company; interview by Elisa Lipsky-Karasz, 1978- (New York, NY: Wall Street Journal, 2019), 23 mins
Description
Bobbi Brown, founder of Bobbi Brown Cosmetics and Beauty Evolution, talks about what it takes to build a wellness brand with WSJ Magazine Deputy Editor Elisa Lipsky-Karasz.
Field of Study
Women's Studies
Content Type
Interview
Contributor
Dow Jones & Company
Author / Creator
Elisa Lipsky-Karasz, 1978-
Date Published / Released
2019
Publisher
Wall Street Journal
Person Discussed
Bobbi Brown, 1957-
Copyright Message
Copyright © 2019 Wall Street Journal
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The Business of Being a Supermodel
produced by Wall Street Journal; interview by Elisa Lipsky-Karasz, 1978- (New York, NY: WSJ, 2019), 30 mins
Supermodel Naomi Campbell discusses expanding her influence beyond the runway, from her non-profit Fashion for Relief to her YouTube channel Being Naomi" at WSJ Tech Live in Laguna Beach."
Sample
produced by Wall Street Journal; interview by Elisa Lipsky-Karasz, 1978- (New York, NY: WSJ, 2019), 30 mins
Description
Supermodel Naomi Campbell discusses expanding her influence beyond the runway, from her non-profit Fashion for Relief to her YouTube channel Being Naomi" at WSJ Tech Live in Laguna Beach."
Field of Study
Fashion Studies
Content Type
Interview
Contributor
Wall Street Journal
Author / Creator
Elisa Lipsky-Karasz, 1978-
Date Published / Released
2019
Publisher
WSJ
Person Discussed
Naomi Campbell, 1970-
Copyright Message
Copyright © 2019 Knowledgemotion Ltd
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Click Culture
produced by Cable News Network (CNN) (Atlanta, GA: Cable News Network (CNN), 2019), 23 mins
Kristie Lu Stout takes the pulse of Thailand tech, to find out the pressure points as well as the unique opportunities for both local and foreign tech entrepreneurs and investors.
Sample
produced by Cable News Network (CNN) (Atlanta, GA: Cable News Network (CNN), 2019), 23 mins
Description
Kristie Lu Stout takes the pulse of Thailand tech, to find out the pressure points as well as the unique opportunities for both local and foreign tech entrepreneurs and investors.
Field of Study
Business & Economics
Content Type
Documentary
Contributor
Cable News Network (CNN)
Author / Creator
Kristie Lu Stout, 1974-
Date Published / Released
2019
Publisher
Cable News Network (CNN)
Topic / Theme
Technology, Entrepreneurship
Copyright Message
Copyright © 2019 CNN Newsource Sales, Inc.
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