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Content Marketing on The Web
presented by Adam Sinicki, fl. 2010; produced by Springer (New York, NY: Apress, 2019), 35 mins
Discover how to write for the web: either for your own brand or as a service that you provide to others. This video will include how to write a blog post, how to write website copy, how to write a persuasive sales script, and how to write SEO articles.
The focus will always be on providing value and on understan...
Sample
presented by Adam Sinicki, fl. 2010; produced by Springer (New York, NY: Apress, 2019), 35 mins
Description
Discover how to write for the web: either for your own brand or as a service that you provide to others. This video will include how to write a blog post, how to write website copy, how to write a persuasive sales script, and how to write SEO articles.
The focus will always be on providing value and on understanding the value proposition of the brand that you are writing for. From there, you will look at methods you can use to grab attention, c...
Discover how to write for the web: either for your own brand or as a service that you provide to others. This video will include how to write a blog post, how to write website copy, how to write a persuasive sales script, and how to write SEO articles.
The focus will always be on providing value and on understanding the value proposition of the brand that you are writing for. From there, you will look at methods you can use to grab attention, communicate clearly, keep the reader engaged and to encourage an emotional response. You'll cover the importance of content marketing for exposure as well as building trust, and just why writing is in many ways the currency of the web.
Content is what brings the vast majority of people to a website. They search Google for content, they return to a website because they enjoyed the content. It is also what sells a product – and simply by improving a sales script, a company can massively increase conversions. Companies that don’t understand how to write for the web will therefore be at a massive disadvantage. This is common to see: we all have encountered countless business sites with muddled messages that fail to explain what the company actually does and why the reader should care.
What You Will Learn:
Study methods you can use to increase engagement and grab attention.
Understand the role of content and content marketing.
Write content for email, white papers, press releases, and more
Who This Video is For:
Businesses that are currently failing to make a splash with their websites and social media, or that could be doing better. Anyone looking to increase sales of a product, to increase regular visitors to a blog, or to learn a valuable skill they can sell/use to augment a web development business.
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Field of Study
Business & Economics
Content Type
Instructional material
Contributor
Springer
Author / Creator
Adam Sinicki, fl. 2010
Date Published / Released
2019
Publisher
Apress
Copyright Message
Copyright © 2019 Springer Nature B.V.
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Acadia International Executive Insight Series, Stiki Information Security Video Case Study: Svana Helen Bjornsdottir - CEO
produced by Acadia University, in Acadia International Executive Insight Series (Wolfville, NS: Acadia University, 2019), 17 mins
In this case Svana Helen Bjornsdottir, CEO of STIKI Information Security faces an important challenge. This Iceland-based risk management software company needs to grow in order to prosper. The result of market research and a marketing plan was a decision to enter the UK market. The challenge was how to go about e...
Sample
produced by Acadia University, in Acadia International Executive Insight Series (Wolfville, NS: Acadia University, 2019), 17 mins
Description
In this case Svana Helen Bjornsdottir, CEO of STIKI Information Security faces an important challenge. This Iceland-based risk management software company needs to grow in order to prosper. The result of market research and a marketing plan was a decision to enter the UK market. The challenge was how to go about entering this important market.
Field of Study
Business & Economics
Content Type
Instructional material
Contributor
Acadia University
Date Published / Released
2019
Publisher
Acadia University
Series
Acadia International Executive Insight Series
Topic / Theme
Computer Systems Design and Related Services
Copyright Message
Copyright © 2019 Acadia University
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Disney, HBO, Apple, Netflix, and Amazon Brace for the Streaming Wars
presented by Geetha Ranganathan, fl. 2019 (New York, NY: Bloomberg L. P., 2019), 15 mins
Nov.07 -- Bloomberg Intelligence Media and Technology Analyst Geetha Ranganathan presents BI’s latest research on the streaming wars and what it means for investors, consumers at The Year Ahead Summit in New York.
Sample
presented by Geetha Ranganathan, fl. 2019 (New York, NY: Bloomberg L. P., 2019), 15 mins
Description
Nov.07 -- Bloomberg Intelligence Media and Technology Analyst Geetha Ranganathan presents BI’s latest research on the streaming wars and what it means for investors, consumers at The Year Ahead Summit in New York.
Field of Study
Media Studies
Content Type
Lecture/presentation
Author / Creator
Geetha Ranganathan, fl. 2019
Date Published / Released
2019
Publisher
Bloomberg L. P.
Speaker / Narrator
Geetha Ranganathan, fl. 2019
Person Discussed
Geetha Ranganathan, fl. 2019
Topic / Theme
Marketing and advertising, Television programs, Streaming media
Copyright Message
Copyright © 2019 Bloomberg
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How To Scale Your Small Business
presented by Michael Killen, fl. 2008; produced by Springer (New York, NY: Apress, 2019), 26 mins
This video covers the 3 fundamental laws of scale, which must be answered in order for a business to scale to profit. You’ll learn how to take a single-person, micro business and scale the reach and profitability of the business. If you’re delivering the work to your customers, you can see that there is a limi...
Sample
presented by Michael Killen, fl. 2008; produced by Springer (New York, NY: Apress, 2019), 26 mins
Description
This video covers the 3 fundamental laws of scale, which must be answered in order for a business to scale to profit. You’ll learn how to take a single-person, micro business and scale the reach and profitability of the business. If you’re delivering the work to your customers, you can see that there is a limit to the amount of income you can generate. You can either work more hours, or you can increase your prices. You’re probably already...
This video covers the 3 fundamental laws of scale, which must be answered in order for a business to scale to profit. You’ll learn how to take a single-person, micro business and scale the reach and profitability of the business. If you’re delivering the work to your customers, you can see that there is a limit to the amount of income you can generate. You can either work more hours, or you can increase your prices. You’re probably already working every hour you can. And there is a limit to how much you can charge for your services.
The solution is to scale out your delivery and examine the results you can provide to your audience. Your job becomes to deliver those results through as many scalable mediums as you can.
What You Will Learn:
Understand how you can outsource your work
Learn to increase your capacity to handle a 1000 orders tomorrow
Study how to repeat your process to deliver results to your customers
Who Is This Video For:
This course is for single-person entrepreneurs, consultants, and freelancers.
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Field of Study
Business & Economics
Content Type
Instructional material
Contributor
Springer
Author / Creator
Michael Killen, fl. 2008
Date Published / Released
2019
Publisher
Apress
Copyright Message
Copyright © 2019 Springer Nature B.V.
×
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Inside Amazon
produced by Wall Street Journal; interview by Matt Murray, fl. 1994 (New York, NY: WSJ, 2019), 37 mins
Amazon's top retail executive, Jeff Wilke, provides a glimpse at what's in store for consumers and addresses the company's efforts to verify the safety of products and sellers on its platform at WSJ Tech Live in Laguna Beach.
Sample
produced by Wall Street Journal; interview by Matt Murray, fl. 1994 (New York, NY: WSJ, 2019), 37 mins
Description
Amazon's top retail executive, Jeff Wilke, provides a glimpse at what's in store for consumers and addresses the company's efforts to verify the safety of products and sellers on its platform at WSJ Tech Live in Laguna Beach.
Field of Study
Business & Economics
Content Type
Interview
Contributor
Wall Street Journal
Author / Creator
Matt Murray, fl. 1994
Date Published / Released
2019
Publisher
WSJ
Person Discussed
Jeff Wilke, fl. 2016
Topic / Theme
Online selling, Retail Trade
Copyright Message
Copyright © 2019 Knowledgemotion Ltd
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Mastering Social Media Analytics
presented by Alex; produced by Springer Nature B.V. and Springer (New York, NY: Apress, 2019), 2 hours 11 mins
With this video, you'll learn how to analyze the impact of social media and build successful strategies for the use of analytics on your specific projects or in your entire organization. This video covers the strategic use and application of analytics using social media data. It initially describes the basic eleme...
Sample
presented by Alex; produced by Springer Nature B.V. and Springer (New York, NY: Apress, 2019), 2 hours 11 mins
Description
With this video, you'll learn how to analyze the impact of social media and build successful strategies for the use of analytics on your specific projects or in your entire organization. This video covers the strategic use and application of analytics using social media data. It initially describes the basic elements of data and analytics and then dives deeper into strategy and application methods. The list of topics covered include: Data collect...
With this video, you'll learn how to analyze the impact of social media and build successful strategies for the use of analytics on your specific projects or in your entire organization. This video covers the strategic use and application of analytics using social media data. It initially describes the basic elements of data and analytics and then dives deeper into strategy and application methods. The list of topics covered include: Data collection, types of analytics for social data analysis, the analytics process, metrics, dashboards, reporting, tactics and strategy. The goal is to empower the viewer to pursue any objective requiring social data analysis.
What You Will Learn:Understand data and how it is collected into analytics for social mediaKnow the different types of social analytics tools and when to use each of themBecome familiar with particular aspects of analytics such as metrics and dashboardsLearn how to best report results and generate a continuous improvement cycle within organizationsBuild an effective strategy to take analytics projects from planning to successEnvision the future of analytics in social media, and what skills will be necessary to adapt to technological and market evolutionWho This Video is For:
This video is inclusive and accessible to non-technical viewers as well as experienced analysts. With digital social channels taking over most of the media today, this series becomes essential for anyone willing to make use of these channels effectively.
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Field of Study
Business & Economics
Content Type
Instructional material
Contributor
Springer Nature B.V., Springer
Author / Creator
Alex
Date Published / Released
2019
Publisher
Apress
Topic / Theme
Digital communications, Marketing and advertising
Copyright Message
Copyright © 2019 Springer Nature B.V.
×
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WSJ Tech Live, Taking on the Disruptors
produced by Wall Street Journal; interview by Matt Murray, fl. 1994, in WSJ Tech Live (New York, NY: WSJ, 2019), 48 mins
Robert Iger, chairman and CEO of The Walt Disney Company, discusses the highly anticipated launch of Disney +, the overall streaming landscape and challenges of doing business in China at WSJ Tech Live in Laguna Beach.
Sample
produced by Wall Street Journal; interview by Matt Murray, fl. 1994, in WSJ Tech Live (New York, NY: WSJ, 2019), 48 mins
Description
Robert Iger, chairman and CEO of The Walt Disney Company, discusses the highly anticipated launch of Disney +, the overall streaming landscape and challenges of doing business in China at WSJ Tech Live in Laguna Beach.
Field of Study
Business & Economics
Content Type
Interview
Contributor
Wall Street Journal
Author / Creator
Matt Murray, fl. 1994
Date Published / Released
2019
Publisher
WSJ
Series
WSJ Tech Live
Person Discussed
Bob Iger, 1951-
Topic / Theme
Streaming media
Copyright Message
Copyright © 2019 Knowledgemotion Ltd
×
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Behind the Design, Behind the Design: Coca Cola Bottle
produced by Bloomberg L. P., in Behind the Design (New York, NY: Bloomberg L. P., 2018), 1 min
Apr.09 -- Behind the Design is a series of sleek and concise videos about the design of everyday objects we take for granted. This episode reveals how the most recognizable bottle in the world got its curves. (Video by Leila Hussain)
Sample
produced by Bloomberg L. P., in Behind the Design (New York, NY: Bloomberg L. P., 2018), 1 min
Description
Apr.09 -- Behind the Design is a series of sleek and concise videos about the design of everyday objects we take for granted. This episode reveals how the most recognizable bottle in the world got its curves. (Video by Leila Hussain)
Field of Study
Business & Economics
Content Type
Documentary
Contributor
Bloomberg L. P.
Date Published / Released
2018
Publisher
Bloomberg L. P.
Series
Behind the Design
Copyright Message
Copyright © 2018 Bloomberg
×
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Behind the Design, Behind the Design: Monopoly Board
produced by Bloomberg L. P., in Behind the Design (New York, NY: Bloomberg L. P., 2018), 2 mins
May.07 -- Behind the Design is a series of sleek and concise videos about the design of everyday objects we take for granted. This episode uncovers the anti-capitalist roots of the Monopoly board. (video by Leila Hussain, Chiachi Lee)
Sample
produced by Bloomberg L. P., in Behind the Design (New York, NY: Bloomberg L. P., 2018), 2 mins
Description
May.07 -- Behind the Design is a series of sleek and concise videos about the design of everyday objects we take for granted. This episode uncovers the anti-capitalist roots of the Monopoly board. (video by Leila Hussain, Chiachi Lee)
Field of Study
Business & Economics
Content Type
Documentary
Contributor
Bloomberg L. P.
Date Published / Released
2018
Publisher
Bloomberg L. P.
Series
Behind the Design
Copyright Message
Copyright © 2018 Bloomberg
×
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Behind the Design, Behind the Design: Nike Air Max 1
produced by Bloomberg L. P., in Behind the Design (New York, NY: Bloomberg L. P., 2018), 2 mins
Apr.23 -- Behind the Design is a series of sleek and concise videos about the design of everyday objects we take for granted. This episode tells the story of how radical architecture gave a designer the idea behind Nike's most iconic sneakers. (Video by Leila Hussain)
Sample
produced by Bloomberg L. P., in Behind the Design (New York, NY: Bloomberg L. P., 2018), 2 mins
Description
Apr.23 -- Behind the Design is a series of sleek and concise videos about the design of everyday objects we take for granted. This episode tells the story of how radical architecture gave a designer the idea behind Nike's most iconic sneakers. (Video by Leila Hussain)
Field of Study
Business & Economics
Content Type
Documentary
Contributor
Bloomberg L. P.
Date Published / Released
2018
Publisher
Bloomberg L. P.
Series
Behind the Design
Copyright Message
Copyright © 2018 Bloomberg
×
