Browse Title - 1 result
See details
Classroom Activity 1: Halo Effect
Students enjoy examining advertisements for the characteristics of the source, content, and target audience that have been found to influence the effectiveness of persuasive communications. Such an exercise may be implemented in various ways. Students may be asked to bring ads from the print media to class to demo...
Sample
Description
Students enjoy examining advertisements for the characteristics of the source, content, and target audience that have been found to influence the effectiveness of persuasive communications. Such an exercise may be implemented in various ways. Students may be asked to bring ads from the print media to class to demonstrate each of the characteristics of source, content, and target audience. Alternatively, the instructor may provide the advertisemen...
Students enjoy examining advertisements for the characteristics of the source, content, and target audience that have been found to influence the effectiveness of persuasive communications. Such an exercise may be implemented in various ways. Students may be asked to bring ads from the print media to class to demonstrate each of the characteristics of source, content, and target audience. Alternatively, the instructor may provide the advertisements for student to comment on. Students may be encouraged to generate and test hypotheses about the source, content, and target of advertisements on various pages of the World Wide Web.
Show more
Show less
Field of Study
Psychology
Content Type
Instructional material
Author / Creator
Diane L. Finley
Date Published / Released
2013
Person Discussed
Edward Lee Thorndike, 1874-1949
Topic / Theme
Halo Effect, Experimental Methods, Learning and Conditioning, Social perception
Title
Classroom Activity 1: Halo Effect
×
