Readings and Cases in Sustainable Marketing: A Strategic Approach to Social Responsibility
edited by Michael Polonsky, fl. 2012-2015, Mehdi Taghian, fl. 2007-2015 and Clare D'Souza, fl. 2009-2015 (Prahran, Victoria: Tilde University Press, 2011, originally published 2011), 400 page(s)
Details
- Field of Interest
- Business & Economics
- Copyright Message
- Copyright © 2011 by Tilde University Press
- Content Type
- General reference book
- Duration
- 0 sec
- Format
- Text
- Original Publication Date
- 2011
- Page Count
- 400
- Publication Year
- 2011
- Publisher
- Tilde University Press
- Place Published / Released
- Prahran, Victoria
- Subject
- Business & Economics, Social Sciences, Marketing Strategy, Branding (Marketing), Business affairs, Environmental auditing, Marketing and advertising, Sustainable engineering, Consumer products, Health Care and Social Assistance, Estrategia de Promoción, Estratégia de Marketing
- Keywords and Translated Subjects
- Estrategia de Promoción, Estratégia de Marketing