McDonald's in India

Name: McDonald's in India
Author: Kishore Dashi, fl. 2005

written by Kishore Dashi, fl. 2005 (Glendale, AZ: Thunderbird Global School of Management, 2005, originally published 2005), 25 page(s)

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Abstract / Summary: McDonald's relative success in India has several important lessons for global MNCs that are interested in exploring the challenges and opportunities in emerging markets. Given the unique cultural space of India, where most people do not eat beef and pork, where most people prefer vegetarian foods, and where people's food habits are dominated by regional food preferences, how could a beef-based hamburger chain achieve success? This case analyzes McDonald's carefully planned context-specific strategies for its business growth in India.
Field of Interest: Business & Economics
Author: Kishore Dashi, fl. 2005
Content Type: Case study
Duration: 0 sec
Format: Text
Original Publication Date: 2005
Page Count: 25
Publication Year: 2005
Publisher: Thunderbird Global School of Management
Place Published / Released: Glendale, AZ
Subject: Business & Economics, Social Sciences, International Business, Local populations, Economic development, International trade, Organizational change, Food industry, Management of Companies and Enterprises, Negócios Internacionais, Negocios Internacionales, McDonald's Corporation, India, Emerging Economies
Keywords and Translated Subjects: Negócios Internacionais, Negocios Internacionales