PepsiCo in Mexico: Anatomy of an Affiliates Exposure
written by Thunderbird Global School of Management (Glendale, AZ: Thunderbird Global School of Management, 1966, originally published 1966), 25 page(s)
Details
- Abstract / Summary
- This case describes the complexity of PepsiCo's competitive position in the Mexican softdrink market in late 1996. Following PepsiCo's anchor bottler in Mexico, Gemex, the case details the strategies employed by PepsiCo's senior management beginning in 1993 to expand its market share versus its traditional "red nemesis," Coca-Cola. The various dimensions of PepsiCo's strategy -- marketing, management, financial, strategic -- are all seen to have deteriorated in the aftermath of the unexpected fall in the Mexican peso in December 1994. Focusing on the financial implications of the peso devaluation, the case then describes PepsiCo's response which only seemed to increase the financial burdens imposed on the faltering Pepsi market share.
- Field of Interest
- Business & Economics
- Copyright Message
- Copyright © 1996 by the Thunderbird Global School of Management. All Rights Reserved.
- Corporate Author
- Thunderbird Global School of Management
- Content Type
- Case study
- Duration
- 0 sec
- Format
- Text
- Original Publication Date
- 1966
- Page Count
- 25
- Publication Year
- 1966
- Publisher
- Thunderbird Global School of Management
- Place Published / Released
- Glendale, AZ
- Subject
- Business & Economics, Social Sciences, International Business, Cost accounting, Organizational change, International trade, Market competition, Management of Companies and Enterprises, Negócios Internacionais, Negocios Internacionales, PepsiCo International, Mexico, Exchange Rates and Currency Issues
- Keywords and Translated Subjects
- Negócios Internacionais, Negocios Internacionales
