BMW of North America: Dream It. Build It. Drive It.

BMW of North America: Dream It. Build It. Drive It.

written by Dmitry Alenuskin, fl. 2012 and Andreas P.J. Schotter, fl. 2011 (Glendale, AZ: Thunderbird Global School of Management, 2012, originally published 2012), 16 page(s)

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Details

Field of Interest
Business & Economics
Author
Dmitry Alenuskin, fl. 2012, Andreas P.J. Schotter, fl. 2011
Copyright Message
Copyright © 2012 by the Thunderbird Global School of Management. All Rights Reserved.
Content Type
Case study
Duration
0 sec
Format
Text
Original Publication Date
2012
Page Count
16
Publication Year
2012
Publisher
Thunderbird Global School of Management
Place Published / Released
Glendale, AZ
Subject
Business & Economics, Social Sciences, Strategic Management, Business affairs, Business, Automotive technology, Cars, Automobile manufacturing, Management of Companies and Enterprises, Gerenciamento Estratégico, Manejo Estratégico, United States of America, USA, US of A, America, Estados Unidos, Bayerische Motoren Werke AG, Canada, United States, Global Marketing Management, Standardization/Adaptation Issues
Keywords and Translated Subjects
Gerenciamento Estratégico, Manejo Estratégico, United States of America, USA, US of A, America, Estados Unidos

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