The Consumer Mind: Brand Perception and the Implications for Marketers
written by Pepe Martinez, fl. 2012 (London, England: Kogan Page Limited, 2012, originally published 2012), 201 page(s)
Details
- Field of Interest
- Business & Economics
- Author
- Pepe Martinez, fl. 2012
- Copyright Message
- Copyright © Pepe Martinez, 2012. Published with permission from Kogan Page. All Rights Reserved.
- Content Type
- General reference book
- Duration
- 0 sec
- Format
- Text
- Original Publication Date
- 2012
- Page Count
- 201
- Publication Year
- 2012
- Publisher
- Kogan Page Limited
- Place Published / Released
- London, England
- Subject
- Business & Economics, Social Sciences, Consumer Behavior, Branding (Marketing), Psychology, Consumers, Management of Companies and Enterprises, Comportamiento del Consumidor, Comportamento do Consumidor
- Keywords and Translated Subjects
- Comportamiento del Consumidor, Comportamento do Consumidor