Third Culture Kids: Growing Up Among Worlds (Revised Edition)
written by Ruth E. Van Reken, 1945- and David C. Pollock, 1939-2004 (Boston, MA: Nicholas Brealey Publishing, 2009, originally published 2009), 230 page(s)
Details
- Abstract / Summary
- Chuck Martin takes readers on a journey from the creation of the first screen to the revolutionary third. Martin describes the cultural and social changes incurred by the first screen (the television) and the second screen (the personal computer), opening up his discussion of how the third screen—the mobile device—is redefining the role of the consumer.
- Field of Interest
- Business & Economics
- Author
- Ruth E. Van Reken, 1945-, David C. Pollock, 1939-2004
- Copyright Message
- Copyright © Copyright 1999, 2001, 2009 by David C. Pollock and Ruth E. Van Reken. All Rights Reserved. Used with permission from Nicholas Brealey Publishing
- Content Type
- Book
- Duration
- 0 sec
- Format
- Text
- Original Publication Date
- 2009
- Page Count
- 230
- Publication Year
- 2009
- Publisher
- Nicholas Brealey Publishing
- Place Published / Released
- Boston, MA
- Subject
- Business & Economics, Social Sciences, Marketing Strategy, Consumer Behavior, Consumers, Societal structure, Cultural norms, Social customs, Youth, Children, Advertising, Public Relations, and Related Services, Estrategia de Promoción, Estratégia de Marketing, Comportamiento del Consumidor, Comportamento do Consumidor
- Keywords and Translated Subjects
- Estrategia de Promoción, Estratégia de Marketing, Comportamiento del Consumidor, Comportamento do Consumidor
