Cult of the Luxury Brand: Inside Asia's Love Affair with Luxury

Name: Cult of the Luxury Brand: Inside Asia's Love Affair with Luxury
Author: Paul Husband, fl. 2006

written by Paul Husband, fl. 2006 and Radha Chadha, fl. 2006 (Boston, MA: Nicholas Brealey Publishing, 2006, originally published 2006), 320 page(s)

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Abstract / Summary: With Hong Kong boasting more Gucci and Hermäs stores than New York or Paris, and 94% of young women in Tokyo owners of a Louis Vuitton bag, the Asian consumer is a new target for brand-creation. TheCult of the Luxury Brand illuminates the mysterious inner workings of Asia’s love affair with luxury for business professionals and intrigued consumers alike.
Field of Interest: Business & Economics
Author: Paul Husband, fl. 2006, Radha Chadha, fl. 2006
Content Type: Book
Duration: 0 sec
Format: Text
Original Publication Date: 2006
Page Count: 320
Publication Year: 2006
Publisher: Nicholas Brealey Publishing
Place Published / Released: Boston, MA
Subject: Business & Economics, Social Sciences, International Business, Consumer Behavior, Fashion designers, Business, Branding (Marketing), Asian ethnic groups, Consumer products, Consumers, Fashion trends, Management of Companies and Enterprises, Negócios Internacionais, Negocios Internacionales, Comportamiento del Consumidor, Comportamento do Consumidor, Asia, Cultural Forces, Latinos
Keywords and Translated Subjects: Negócios Internacionais, Negocios Internacionales, Comportamiento del Consumidor, Comportamento do Consumidor