Costco's Employee Loyalty Strategies
written by Punithavathi Srikant, fl. 2008 (Hyderabad, Telangana: IBS Case Development Centre, 2008, originally published 2008), 16 page(s)
Details
- Abstract / Summary
- Costco Wholesale Corporation, the seventh largest global retailer (as of 2007), stands out in the crowd as an exceptional retailer, which adopts distinctive employee welfare strategies. The company develops programmes and employee benefits that motivate its employees and strives to create an environment that fosters employee loyalty. While offering excellent employees benefits is not viewed very favorably by the investment community, Costco's CEO, Jim Sinegal, firmly believes that keeping employees satisfied and loyal will result in profitability for the organisation in the long-run. This is in stark contrast to the human resources (HR) policies followed by Wal-Mart, the world's largest retailer and analysts doubt if Costco's HR policies will actually pay-off. The case while enumerating the various employee strategies followed by Costco, allows for discussion on whether in the prevailing competitive retailing scenario, a successful retailer has to focus on creating stakeholder value or shareholder value.
- Field of Interest
- Business & Economics
- Author
- Punithavathi Srikant, fl. 2008
- Copyright Message
- Copyright © 2008 by IBS Center for Management Research
- Content Type
- Case study
- Duration
- 0 sec
- Format
- Text
- Original Publication Date
- 2008
- Page Count
- 16
- Publication Year
- 2008
- Publisher
- IBS Case Development Centre
- Place Published / Released
- Hyderabad, Telangana
- Subject
- Business & Economics, Social Sciences, Human Resource Management, Employee benefits, Human resource management, Loyalty, Wholesale Trade, Gerenciamento de Recursos Humanos, Gestión de Recursos Humanos, United States of America, USA, US of A, America, Estados Unidos, Costco, James D. Sinegal, 1936-, United States, Working Conditions
- Keywords and Translated Subjects
- Gerenciamento de Recursos Humanos, Gestión de Recursos Humanos, United States of America, USA, US of A, America, Estados Unidos