Costco's Employee Loyalty Strategies

Costco's Employee Loyalty Strategies

written by Punithavathi Srikant, fl. 2008 (Hyderabad, Telangana: IBS Case Development Centre, 2008, originally published 2008), 16 page(s)

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Abstract / Summary
Costco Wholesale Corporation, the seventh largest global retailer (as of 2007), stands out in the crowd as an exceptional retailer, which adopts distinctive employee welfare strategies. The company develops programmes and employee benefits that motivate its employees and strives to create an environment that fosters employee loyalty. While offering excellent employees benefits is not viewed very favorably by the investment community, Costco's CEO, Jim Sinegal, firmly believes that keeping employees satisfied and loyal will result in profitability for the organisation in the long-run. This is in stark contrast to the human resources (HR) policies followed by Wal-Mart, the world's largest retailer and analysts doubt if Costco's HR policies will actually pay-off. The case while enumerating the various employee strategies followed by Costco, allows for discussion on whether in the prevailing competitive retailing scenario, a successful retailer has to focus on creating stakeholder value or shareholder value.
Field of Interest
Business & Economics
Author
Punithavathi Srikant, fl. 2008
Copyright Message
Copyright © 2008 by IBS Center for Management Research
Content Type
Case study
Duration
0 sec
Format
Text
Original Publication Date
2008
Page Count
16
Publication Year
2008
Publisher
IBS Case Development Centre
Place Published / Released
Hyderabad, Telangana
Subject
Business & Economics, Social Sciences, Human Resource Management, Employee benefits, Human resource management, Loyalty, Wholesale Trade, Gerenciamento de Recursos Humanos, Gestión de Recursos Humanos, United States of America, USA, US of A, America, Estados Unidos, Costco, James D. Sinegal, 1936-, United States, Working Conditions
Keywords and Translated Subjects
Gerenciamento de Recursos Humanos, Gestión de Recursos Humanos, United States of America, USA, US of A, America, Estados Unidos

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