Details

Abstract / Summary

In January 2008, eight years after quitting as the CEO of Starbucks, Howard Schultz again took over from Jim Donald as the CEO of Starbucks. It was a challenge for Schultz to turnaround an ailing company which he had earlier run as a profitable coffee retail giant. The main focus of Schultz was to improve Starbucks' sales in the US by providing higher customer satisfaction, slowing down the pace of opening new outlets, streamlining management and accelerating expansion. It was felt though that resuming the role of CEO may not solve the underlying problems at Starbucks. The pedagogical objectives are: (1) to understand the role of leadership in the success of a company; (2) to understand the challenges in replacing a successful CEO; and (3) to understand the role of a CEO in the performance of a company.

Field of Interest

Business & Economics

Author

Shital Vakhariya, fl. 2008

Copyright Message

Copyright © 2008 by IBS Center for Management Research

Content Type

Case study

Duration

0 sec

Format

Text

Original Publication Date

2008

Page Count

7

Publication Year

2008

Publisher

IBS Case Development Centre

Place Published / Released

Hyderabad, Telangana

Subject

Business & Economics, Social Sciences, Strategic Management, Corporate Governance, Customer relations, Organizational change, Executives, Leadership roles, Restaurants and Other Eating Places, Gerenciamento Estratégico, Manejo Estratégico, Governança Corporativa, Gobierno Corporativo, United States of America, USA, US of A, America, Estados Unidos, Starbucks, Jim Donald, 1954-, Howard Schultz, 1953-, United States, Organizational Review

Keywords and Translated Subjects

Gerenciamento Estratégico, Manejo Estratégico, Governança Corporativa, Gobierno Corporativo, United States of America, USA, US of A, America, Estados Unidos