Google's HR Practices: A Strategic Edge?

Google's HR Practices: A Strategic Edge?

written by F. Nightingale, fl. 2006 (Hyderabad, Telangana: IBS Case Development Centre, 2008, originally published 2008), 15 page(s)

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Abstract / Summary
Google, based in Mountain View, California, is the world's most popular search engine. The company is not just known for its innovative breakthroughs in the technology front, but is also known for its unique culture and innovative human resources (HR) policies. In a survey conducted by BusinessWeek magazine, Google was the most sought after company by college students, MBAs, women, engineers, and diverse individuals. Google ranked 1st on the 10th annual '100 Best Companies to Work For' list of Fortune, a well-known international business magazine. HR practices at Google is named 'People Operations', which is designed to underline the fact that it is not a mere administrative function, but ensures the building of a strong employee-employer relationship. Google's HR practices clearly reveal the impressive results of the company's approach, which help in increasing employee productivity. The case facilitates discussion on whether the 'Best Place to Work For' culture at Google is to really attract and motivate the employees or if it is with a business motive. The pedagogical objectives are: (1) to analyse how employees help a company in differentiating itself from its competitors in knowledge-based industries; (2) to analyse how companies attract the best-knowledge workers and retain employees in a competitive environment; (3) to analyse the innovative HR practices and the 'Best Place to Work For' culture at Google; and (4) to analyse the future implications of Google's HR practices in the long run.
Field of Interest
Business & Economics
Author
F. Nightingale, fl. 2006
Copyright Message
Copyright © 2008 by IBS Center for Management Research
Content Type
Case study
Duration
0 sec
Format
Text
Original Publication Date
2008
Page Count
15
Publication Year
2008
Publisher
IBS Case Development Centre
Place Published / Released
Hyderabad, Telangana
Subject
Business & Economics, Social Sciences, Human Resource Management, Employee-management relations, Job satisfaction, Human resource management, Internet Publishing and Broadcasting and Web Search Portals, Gerenciamento de Recursos Humanos, Gestión de Recursos Humanos, United States of America, USA, US of A, America, Estados Unidos, Google, United States, Recruitment
Keywords and Translated Subjects
Gerenciamento de Recursos Humanos, Gestión de Recursos Humanos, United States of America, USA, US of A, America, Estados Unidos

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