Employees as Brands: The Case of Google

Employees as Brands: The Case of Google

written by Deepti Srikanth, fl. 2009 (Hyderabad, Telangana: IBS Case Development Centre, 2009, originally published 2009), 16 page(s)

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Abstract / Summary
This case is written primarily to raise an interesting argument over a simple, yet, thought-provoking concept – how can human resources be leveraged as a source of competitive advantage? Illustrated through the example of Google, this case raises many intriguing issues. In a span of a decade, Google has emerged as a technological powerhouse with two extraordinary innovations, 'search' and 'adwords', to its credit. The company attributes this enviable rise to glory to its most valued assets – the Google employees. Since its inception, the company has constantly hired only the best talent in the industry, preferring creativity to work experience. Striving to attract and retain bright and inspiring employees, Google focused on motivating its employees by creating a challenging yet fun-filled work environment coupled with a wide array of perks ranging from free food and a gym to employee stock options. Additionally to foster innovation, Google has adopted the '70/20/10' model, to encourage Googlers to spend 20% of their work time on a project of their choice. These efforts paid off and Google emerged as the most sought after place to work for two consecutive years (2007 and 2008). However, can a company that has focused on small teams and individual interaction with all employees cope up with the same when its meteoric climb to success has captured the interest of many competitors? The appreciation of Google's achievements has been accompanied by increasing apprehensions about the long-term sustainability of Google's informal and fun-filled culture. Whether Google's success is a result of its much hyped work culture or vice versa, continues to be an unresolved enigma.
Field of Interest
Business & Economics
Author
Deepti Srikanth, fl. 2009
Copyright Message
Copyright © 2009 by IBS Center for Management Research
Content Type
Case study
Duration
0 sec
Format
Text
Original Publication Date
2009
Page Count
16
Publication Year
2009
Publisher
IBS Case Development Centre
Place Published / Released
Hyderabad, Telangana
Subject
Business & Economics, Social Sciences, Human Resource Management, Employee benefits, Work environment, Job satisfaction, Branding (Marketing), Internet Publishing and Broadcasting and Web Search Portals, Gerenciamento de Recursos Humanos, Gestión de Recursos Humanos, United States of America, USA, US of A, America, Estados Unidos, Google, United States, Training & Development
Keywords and Translated Subjects
Gerenciamento de Recursos Humanos, Gestión de Recursos Humanos, United States of America, USA, US of A, America, Estados Unidos

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