British Airways: Leadership and Change
written by A. V. Vedpuriswar, fl. 2005 (Hyderabad, Andhra Pradesh: IBS Center for Management Research, 2003, originally published 2003), 15 page(s)
Details
- Abstract / Summary
- British Airways is one of the leading airlines in the world. This case traces the airline's history and discusses the process of turnaround during the 1980s under the leadership of Lord King and Colin Marshall. The case also discusses the subsequent turbulent period under CEO Bob Ayling and the challenges faced, including recession, competition, terrorism and the Gulf war. The case closes with an outline of the tasks ahead of the incumbent CEO Rod Eddington. The case can be used to illustrate the importance of leadership in bringing about cultural change.
- Field of Interest
- Business & Economics
- Author
- A. V. Vedpuriswar, fl. 2005
- Copyright Message
- Copyright © 2003 by IBS Center for Management Research
- Content Type
- Case study
- Duration
- 0 sec
- Format
- Text
- Original Publication Date
- 2003
- Page Count
- 15
- Publication Year
- 2003
- Publisher
- IBS Center for Management Research
- Place Published / Released
- Hyderabad, Andhra Pradesh
- Subject
- Business & Economics, Social Sciences, Corporate Governance, Strategic Management, Executives, Organizational change, Leadership roles, Transportation industry, Scheduled Air Transportation, Governança Corporativa, Gobierno Corporativo, Gerenciamento Estratégico, Manejo Estratégico, Reino Unido, United Kingdom of Great Britain and Northern Ireland, Great Britain, Britain, Kingdom of Great Britain, British Airways, John King, 1917-2005, Rod Eddington, 1950-, Robert Ayling, 1946-, Colin Marshall, United Kingdom, Leadership and Management
- Keywords and Translated Subjects
- Governança Corporativa, Gobierno Corporativo, Gerenciamento Estratégico, Manejo Estratégico, Reino Unido, United Kingdom of Great Britain and Northern Ireland, Great Britain, Britain, Kingdom of Great Britain
