The Julie Roehm Saga at Wal-Mart Stores, Inc.

The Julie Roehm Saga at Wal-Mart Stores, Inc.

written by Syeda Ikrama (Hyderabad, Andhra Pradesh: IBS Center for Management Research, 2008, originally published 2008), 19 page(s)

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Abstract / Summary
This case is about the high profile firing of Julie Roehm (Roehm) from the world's largest retail chain Wal-Mart Stores Inc. (Wal-Mart) and the ugly aftermath that saw both the parties engage in legal (as well as public) battle. Roehm was a highflier in the automotive industry who had earned a name for herself due to her edgy advertising tactics. In early 2006, she was hired by Wal-Mart in the newly created position of Senior Vice President of Marketing Communication. This was viewed by some analysts as the retail giant's move to shake up its marketing department. However, in late 2006, Roehm was fired from the company amidst rumors of her violating Wal-Mart's ethics and gratuity policy. Shortly afterwards, Roehm filed a civil suit against Wal-Mart for unlawfully terminating her employment, infringing compensation agreements, and for slandering her in the press. In reply Wal-Mart accused her of violating its employment policies. The public battle between Roehm and Wal-Mart became murkier by the day with Roehm accusing Wal-Mart's top brass including the CEO of violating its ethics code. Analysts felt that this episode brought to the fore various issues which could provide vital learning on organization culture, organizational change, office politics, organizational communication, managerial ethics, employee misconduct, employee surveillance, etc.
Field of Interest
Business & Economics
Author
Syeda Ikrama
Copyright Message
Copyright © 2008 by IBS Center for Management Research
Content Type
Case study
Duration
0 sec
Format
Text
Original Publication Date
2008
Page Count
19
Publication Year
2008
Publisher
IBS Center for Management Research
Place Published / Released
Hyderabad, Andhra Pradesh
Subject
Business & Economics, Social Sciences, Corporate Governance, Human Resource Management, Code of conduct, Business ethics, Employment, Job terminations, Management of Companies and Enterprises, Warehouse Clubs and Supercenters, Governança Corporativa, Gobierno Corporativo, Gerenciamento de Recursos Humanos, Gestión de Recursos Humanos, United States of America, USA, US of A, America, Estados Unidos, Wal-Mart Stores, Julie Roehm, fl. 2006, United States, Organizational Review
Keywords and Translated Subjects
Governança Corporativa, Gobierno Corporativo, Gerenciamento de Recursos Humanos, Gestión de Recursos Humanos, United States of America, USA, US of A, America, Estados Unidos

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