Changing the Culture at Yahoo!: Marissa Mayer's Challenge
written by Adapa Srinivasa Rao, fl. 2013 (Hyderabad, Andhra Pradesh: IBS Center for Management Research, 2013, originally published 2013), 14 page(s)
Details
- Abstract / Summary
- This case is about the initiatives taken by Marissa Mayer at Yahoo, Inc. after she joined as its CEO in the year 2012. Yahoo had been plagued with problems and had lost its dominance in internet services. Yahoo's board appointed Marissa, a former executive at Google, as the new CEO of Yahoo and assigned her the task of reviving the fortunes of the company. As soon as she took over as the CEO, Marissa started to focus on changing the culture at Yahoo as a major strategy to turn around the company and make it competitive again. Over the years, Yahoo had gained a notorious reputation for being an organization with a bureaucratic culture which stifled innovation and growth. Marissa started a number of initiatives to make the organization more democratic. She recruited many new people for key posts and aimed at changing the culture at Yahoo. One of the important initiatives started by her was the PB&J program which encouraged people to give suggestions on making Yahoo the best place to work. Apart from the PB&J program, Marissa also started initiatives aimed at reducing bureaucracy at Yahoo and introducing better compensation structures. But analysts had mixed opinions regarding the ability of the new initiatives to change the company’s culture in a short time. Some of them opined that it was very difficult to change organizational culture in such a short span of time, particularly since the company had witnessed a leadership crisis with successive CEOs.
- Field of Interest
- Business & Economics
- Author
- Adapa Srinivasa Rao, fl. 2013
- Copyright Message
- Copyright © 2013 by IBS Center for Management Research
- Content Type
- Case study
- Duration
- 0 sec
- Format
- Text
- Original Publication Date
- 2013
- Page Count
- 14
- Publication Year
- 2013
- Publisher
- IBS Center for Management Research
- Place Published / Released
- Hyderabad, Andhra Pradesh
- Subject
- Business & Economics, Social Sciences, Corporate Governance, Business affairs, Corporate culture, Leadership roles, Internet Publishing and Broadcasting and Web Search Portals, Governança Corporativa, Gobierno Corporativo, Yahoo, Marissa Mayer, 1975-, Organizational Change and Restructuring
- Keywords and Translated Subjects
- Governança Corporativa, Gobierno Corporativo
