Starbucks' International Operations

Name: Starbucks' International Operations
Author: K. Subhadra, fl. 2003

written by K. Subhadra, fl. 2003 (Hyderabad, Andhra Pradesh: IBS Center for Management Research, 2003, originally published 2003), 16 page(s)

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Abstract / Summary: The case gives an overview of Starbucks' international operations. It explains why Starbucks had to expand outside the US and the entry strategies it adopted in international markets. The case also discusses the various risks faced by Starbucks in international markets and the effect of these risks on its revenues in international markets. The case ends with the future prospects of Starbucks in international markets.
Field of Interest: Business & Economics
Author: K. Subhadra, fl. 2003
Content Type: Case study
Duration: 0 sec
Format: Text
Original Publication Date: 2003
Page Count: 16
Publication Year: 2003
Publisher: IBS Center for Management Research
Place Published / Released: Hyderabad, Andhra Pradesh
Subject: Business & Economics, Social Sciences, International Business, Strategic Management, Coffee, Beverages, International trade, Food and Beverage Stores, Negócios Internacionais, Negocios Internacionales, Gerenciamento Estratégico, Manejo Estratégico, Starbucks, Internationalization of Firms
Keywords and Translated Subjects: Negócios Internacionais, Negocios Internacionales, Gerenciamento Estratégico, Manejo Estratégico