Starbucks' International Operations
written by K. Subhadra, fl. 2003 (Hyderabad, Andhra Pradesh: IBS Center for Management Research, 2003, originally published 2003), 16 page(s)
Details
- Abstract / Summary
- The case gives an overview of Starbucks' international operations. It explains why Starbucks had to expand outside the US and the entry strategies it adopted in international markets. The case also discusses the various risks faced by Starbucks in international markets and the effect of these risks on its revenues in international markets. The case ends with the future prospects of Starbucks in international markets.
- Field of Interest
- Business & Economics
- Author
- K. Subhadra, fl. 2003
- Copyright Message
- Copyright © 2003 by IBS Center for Management Research
- Content Type
- Case study
- Duration
- 0 sec
- Format
- Text
- Original Publication Date
- 2003
- Page Count
- 16
- Publication Year
- 2003
- Publisher
- IBS Center for Management Research
- Place Published / Released
- Hyderabad, Andhra Pradesh
- Subject
- Business & Economics, Social Sciences, International Business, Strategic Management, Coffee, Beverages, International trade, Food and Beverage Stores, Negócios Internacionais, Negocios Internacionales, Gerenciamento Estratégico, Manejo Estratégico, Starbucks, Internationalization of Firms
- Keywords and Translated Subjects
- Negócios Internacionais, Negocios Internacionales, Gerenciamento Estratégico, Manejo Estratégico