Dell Spells Success in China
written by V. Sarvani, fl. 2003 (Hyderabad, Andhra Pradesh: IBS Center for Management Research, 2003, originally published 2003), 16 page(s)
Details
- Abstract / Summary
- The case discusses Dell Computer Inc.'s (Dell) initiatives to build and strengthen its presence in the Chinese personal computer (PC) industry. It briefly details Dell's evolution over the years and examines the rationale for its entry into China. The case also examines the measures adopted by Dell to succeed in China and the ways in which it overcame the problems it faced while implementing its famous 'Direct Model' in the country. The reasons for Dell's rapid growth in China (especially the marketing initiatives) have been discussed in detail. The case ends with a brief note on the competition facing Dell (from players such as Legend) and its future prospects in China.
- Field of Interest
- Business & Economics
- Author
- V. Sarvani, fl. 2003
- Copyright Message
- Copyright © 2003 by IBS Center for Management Research
- Content Type
- Case study
- Duration
- 0 sec
- Format
- Text
- Original Publication Date
- 2003
- Page Count
- 16
- Publication Year
- 2003
- Publisher
- IBS Center for Management Research
- Place Published / Released
- Hyderabad, Andhra Pradesh
- Subject
- Business & Economics, Social Sciences, Strategic Management, International Business, Marketing and advertising, International trade, Computers, Computer and Electronic Product Manufacturing, Gerenciamento Estratégico, Manejo Estratégico, Negócios Internacionais, Negocios Internacionales, Dell, China, Transferring FSAs and CSAs across Borders, Chinese
- Keywords and Translated Subjects
- Gerenciamento Estratégico, Manejo Estratégico, Negócios Internacionais, Negocios Internacionales
