Coca-Cola's Re-entry and Growth Strategies in China

Name: Coca-Cola's Re-entry and Growth Strategies in China
Author: Suchitra Jampani, fl. 2004

written by Suchitra Jampani, fl. 2004 (Hyderabad, Andhra Pradesh: IBS Center for Management Research, 2004, originally published 2004), 14 page(s)

This is a sample. For full access:

Please choose from the following options to gain full access to this content

Log in via your academic institution

Abstract / Summary: Coca-cola has a presence in over 200 countries worldwide and is acknowledged as the most recognized brand in the world. This case explains Coca Cola's entry and growth strategies in China and the reasons for its success in this market. The case discusses its strategy for re-entry into the Chinese market and its long-term localization strategy. The case also looks at how Coke cooperated with the Chinese government in order to soften the impact of the restrictive policies regarding Foreign Direct Investment in China, and how it designed its marketing and promotion strategies to suit the Chinese market.
Field of Interest: Business & Economics
Author: Suchitra Jampani, fl. 2004
Content Type: Case study
Duration: 0 sec
Format: Text
Original Publication Date: 2004
Page Count: 14
Publication Year: 2004
Publisher: IBS Center for Management Research
Place Published / Released: Hyderabad, Andhra Pradesh
Subject: Business & Economics, Social Sciences, Marketing Strategy, International Business, Beverages, Business, International trade, Beverage Manufacturing, Estrategia de Promoción, Estratégia de Marketing, Negócios Internacionais, Negocios Internacionales, Coca-Cola Company, Foreign Market Entry Modes, Chinese
Keywords and Translated Subjects: Estrategia de Promoción, Estratégia de Marketing, Negócios Internacionais, Negocios Internacionales