Lenovo's Globalization Strategies

Name: Lenovo's Globalization Strategies
Author: Jaya D. Sangtani, fl. 2005

written by Jaya D. Sangtani, fl. 2005 (Hyderabad, Andhra Pradesh: IBS Center for Management Research, 2005, originally published 2005), 16 page(s)

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Abstract / Summary: The case describes in detail the various steps taken by Lenovo, the leading PC manufacturer in China, in its effort to go global. The steps include changing its corporate name from Legend to Lenovo, sponsoring the 2008 Olympic Games and most importantly, acquiring IBM's PC unit. The case examines the need for Lenovo to globalize and critically analyzes the efficacy of the above steps in the company's globalization plans. It also highlights the challenges faced by Lenovo in its path towards globalization.
Field of Interest: Business & Economics
Author: Jaya D. Sangtani, fl. 2005
Content Type: Case study
Duration: 0 sec
Format: Text
Original Publication Date: 2005
Page Count: 16
Publication Year: 2005
Publisher: IBS Center for Management Research
Place Published / Released: Hyderabad, Andhra Pradesh
Subject: Business & Economics, Social Sciences, Strategic Management, International Business, Globalization, International trade, Computers, Computer and Electronic Product Manufacturing, Gerenciamento Estratégico, Manejo Estratégico, Negócios Internacionais, Negocios Internacionales, Lenovo, China, Internationalization of Firms, Chinese
Keywords and Translated Subjects: Gerenciamento Estratégico, Manejo Estratégico, Negócios Internacionais, Negocios Internacionales