British American Tobacco in South Korea
written by Indu Perepu, fl. 2012 (Hyderabad, Andhra Pradesh: IBS Center for Management Research, 2007, originally published 2007), 22 page(s)
Details
- Abstract / Summary
- The case discusses UK-based tobacco company British American Tobacco (BAT) business strategies in South Korea. One of the largest tobacco companies in the world, BAT operated in more than 180 countries. South Korea was a tough market and several multinational companies, which had found success in many countries across the world, were unsuccessful when it came to South Korea. In such a scenario, BAT not only managed to enter the highly monopolized tobacco market in Korea, but also carved a niche for itself and became the second largest player within few years. BAT entry into the market coincided with the macroeconomic changes and liberalization in the country. By taking advantage of these changes, BAT was able to establish itself firmly in the market. By gaining thorough understanding of the market, BAT introduced several new products with low tar content for the Korean consumers. However, by early 2007, with changing attitudes towards smoking and increasing prices of tobacco, industry experts felt that BAT could be in for some tough times ahead.
- Field of Interest
- Business & Economics
- Author
- Indu Perepu, fl. 2012
- Copyright Message
- Copyright © 2007 by IBS Center for Management Research
- Content Type
- Case study
- Duration
- 0 sec
- Format
- Text
- Original Publication Date
- 2007
- Page Count
- 22
- Publication Year
- 2007
- Publisher
- IBS Center for Management Research
- Place Published / Released
- Hyderabad, Andhra Pradesh
- Subject
- Business & Economics, Social Sciences, International Business, Strategic Management, International trade, Market competition, Tobacco, Tobacco Manufacturing, Negócios Internacionais, Negocios Internacionales, Gerenciamento Estratégico, Manejo Estratégico, Corea del Sur, Coréia do Sul, Republic of Korea, British American Tobacco, South Korea, Business Opportunity Analyses: Market Screening, Korean
- Keywords and Translated Subjects
- Negócios Internacionais, Negocios Internacionales, Gerenciamento Estratégico, Manejo Estratégico, Corea del Sur, Coréia do Sul, Republic of Korea
