eBay in Japan
written by Indu Perepu, fl. 2012 (Hyderabad, Andhra Pradesh: IBS Center for Management Research, 2008, originally published 2008), 13 page(s)
Details
- Abstract / Summary
- eBay, the US-based online auctioneer, entered Japan in 2000, after making successful forays into some European countries and Australia. However, it was not able to establish itself in the country, and chose to exit Japan in 2002. The case discusses eBay's international expansion, its entry into Japan, and the reasons behind its failure in the country. It discusses some of the problems eBay faced in Japan due to competition from Yahoo Japan, and details some of eBay's practices like credit cards having to be used, a commission for transactions being levied, etc., due to which it was unsuccessful in Japan. The case concludes with eBay's reentry into the country through a joint venture with Yahoo.
- Field of Interest
- Business & Economics
- Author
- Indu Perepu, fl. 2012
- Copyright Message
- Copyright © 2008 by IBS Center for Management Research
- Content Type
- Case study
- Duration
- 0 sec
- Format
- Text
- Original Publication Date
- 2008
- Page Count
- 13
- Publication Year
- 2008
- Publisher
- IBS Center for Management Research
- Place Published / Released
- Hyderabad, Andhra Pradesh
- Subject
- Business & Economics, Social Sciences, Strategic Management, International Business, International trade, Business failures, Business partners, Other Information Services, Gerenciamento Estratégico, Manejo Estratégico, Negócios Internacionais, Negocios Internacionales, Japón, Japão, Yahoo, eBay, Japan, Foreign Market Entry Modes, Japanese
- Keywords and Translated Subjects
- Gerenciamento Estratégico, Manejo Estratégico, Negócios Internacionais, Negocios Internacionales, Japón, Japão
