BlackBerry in International Markets: Balancing Business Interests and Host Nations' Security Concerns
written by Hepsi Swara, fl. 2011 and Saradhi Kumar Gonela, fl. 2004 (Hyderabad, Andhra Pradesh: IBS Center for Management Research, 2011, originally published 2011), 18 page(s)
Details
- Abstract / Summary
- This case study discusses Research In Motion's (RIM, maker of BlackBerry smartphone) dilemma of striking a balance between its business interests and the security concerns of governments across the world. In 2010, the UAE government imposed a ban on the BlackBerry and created a furor in countries like India, Saudi Arabia, Indonesia, etc., as well. The governments of these countries considered the phone a national security threat due to the strong encryption built into the design of its system that blocked security agencies from tracking communications carried over these devices. This encryption system was developed by RIM to guarantee customers' privacy - a major unique selling proposition (USP) for the company. The case study enables a discussion on the remedial measures available for RIM to answer such security concerns without compromising on privacy.
- Field of Interest
- Business & Economics
- Author
- Hepsi Swara, fl. 2011, Saradhi Kumar Gonela, fl. 2004
- Copyright Message
- Copyright © 2011 by IBS Center for Management Research
- Content Type
- Case study
- Duration
- 0 sec
- Format
- Text
- Original Publication Date
- 2011
- Page Count
- 18
- Publication Year
- 2011
- Publisher
- IBS Center for Management Research
- Place Published / Released
- Hyderabad, Andhra Pradesh
- Subject
- Business & Economics, Social Sciences, Strategic Management, International Business, Business and government, International trade, Cell phones, Communications Equipment Manufacturing, Gerenciamento Estratégico, Manejo Estratégico, Negócios Internacionais, Negocios Internacionales, BlackBerry, Global Marketing Management, Standardization/Adaptation Issues
- Keywords and Translated Subjects
- Gerenciamento Estratégico, Manejo Estratégico, Negócios Internacionais, Negocios Internacionales