BlackBerry in International Markets: Balancing Business Interests and Host Nations' Security Concerns

BlackBerry in International Markets: Balancing Business Interests and Host Nations' Security Concerns

written by Hepsi Swara, fl. 2011 and Saradhi Kumar Gonela, fl. 2004 (Hyderabad, Andhra Pradesh: IBS Center for Management Research, 2011, originally published 2011), 18 page(s)

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Abstract / Summary
This case study discusses Research In Motion's (RIM, maker of BlackBerry smartphone) dilemma of striking a balance between its business interests and the security concerns of governments across the world. In 2010, the UAE government imposed a ban on the BlackBerry and created a furor in countries like India, Saudi Arabia, Indonesia, etc., as well. The governments of these countries considered the phone a national security threat due to the strong encryption built into the design of its system that blocked security agencies from tracking communications carried over these devices. This encryption system was developed by RIM to guarantee customers' privacy - a major unique selling proposition (USP) for the company. The case study enables a discussion on the remedial measures available for RIM to answer such security concerns without compromising on privacy.
Field of Interest
Business & Economics
Author
Hepsi Swara, fl. 2011, Saradhi Kumar Gonela, fl. 2004
Copyright Message
Copyright © 2011 by IBS Center for Management Research
Content Type
Case study
Duration
0 sec
Format
Text
Original Publication Date
2011
Page Count
18
Publication Year
2011
Publisher
IBS Center for Management Research
Place Published / Released
Hyderabad, Andhra Pradesh
Subject
Business & Economics, Social Sciences, Strategic Management, International Business, Business and government, International trade, Cell phones, Communications Equipment Manufacturing, Gerenciamento Estratégico, Manejo Estratégico, Negócios Internacionais, Negocios Internacionales, BlackBerry, Global Marketing Management, Standardization/Adaptation Issues
Keywords and Translated Subjects
Gerenciamento Estratégico, Manejo Estratégico, Negócios Internacionais, Negocios Internacionales

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