General Motors in China: Coping with the Changes in the Automobile Industry
written by Hadiya Faheem, fl. 2011 (Hyderabad, Andhra Pradesh: IBS Center for Management Research, 2012, originally published 2012), 18 page(s)
Details
- Abstract / Summary
- General Motors Company's (GM) foray into China was a successful one. Of all the leading auto markets, China was the highest growth market for GM as could be seen from the fact that it sold 2.35 million vehicles in FY 2010, 29 percent more than in 2009. This was the first time in the 102-year-old history of GM where it had sold more cars and trucks in China than in the US. Going forward, GM China had set ambitious plans to garner a market share of 14 percent and produce 5 million units by 2015. Its decision to launch a new brand, the Baojun 630, in 2011 was viewed as an attempt by the company to target first time car buyers living in Tier II and Tier III markets in China and also to compete against domestic car manufacturers in China.
- Field of Interest
- Business & Economics
- Author
- Hadiya Faheem, fl. 2011
- Copyright Message
- Copyright © 2012 by IBS Center for Management Research
- Content Type
- Case study
- Duration
- 0 sec
- Format
- Text
- Original Publication Date
- 2012
- Page Count
- 18
- Publication Year
- 2012
- Publisher
- IBS Center for Management Research
- Place Published / Released
- Hyderabad, Andhra Pradesh
- Subject
- Business & Economics, Social Sciences, Strategic Management, International Business, Automobile manufacturing, Business partners, International trade, Motor Vehicle Manufacturing, Gerenciamento Estratégico, Manejo Estratégico, Negócios Internacionais, Negocios Internacionales, General Motors Company, China, Intellectual Property Issues, Chinese
- Keywords and Translated Subjects
- Gerenciamento Estratégico, Manejo Estratégico, Negócios Internacionais, Negocios Internacionales
