Audi in China

Audi in China

written by Bhavika Reddy, fl. 2013 (Hyderabad, Andhra Pradesh: IBS Center for Management Research, 2013, originally published 2013), 17 page(s)

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Abstract / Summary
The case looks at Germany-based automobile manufacturer Audi's successful run of 25 years in China, and discusses some of the factors that were responsible for its success. Audi entered China in 1986 through a joint venture with a Chinese company First Automobile Works Group Corp (FAW). From 1988, it started manufacturing and selling cars in China. Over the years, the company introduced several of its popular models in China and also made changes to its vehicles to suit the needs of Chinese customers. The company developed a huge distribution network in the country, which also contributed to its success. By 2011, China had become Audi's largest market.
Field of Interest
Business & Economics
Author
Bhavika Reddy, fl. 2013
Copyright Message
Copyright © 2013 by IBS Center for Management Research
Content Type
Case study
Duration
0 sec
Format
Text
Original Publication Date
2013
Page Count
17
Publication Year
2013
Publisher
IBS Center for Management Research
Place Published / Released
Hyderabad, Andhra Pradesh
Subject
Business & Economics, Social Sciences, Strategic Management, International Business, Business, International trade, Automobile manufacturing, Motor Vehicle Manufacturing, Gerenciamento Estratégico, Manejo Estratégico, Negócios Internacionais, Negocios Internacionales, Audi AG, China, Global Segmentation/Targeting/Positioning Issues, Chinese
Keywords and Translated Subjects
Gerenciamento Estratégico, Manejo Estratégico, Negócios Internacionais, Negocios Internacionales

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