Carrefour's Exit from Singapore

Name: Carrefour's Exit from Singapore
Author: Bhavika Reddy, fl. 2013

written by Bhavika Reddy, fl. 2013 (Hyderabad, Andhra Pradesh: IBS Center for Management Research, 2013, originally published 2013), 13 page(s)

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Abstract / Summary: The case focuses on the entry of France-based retailer Carrefour SA (Carrefour) into Singapore and its subsequent exit from the country. Carrefour, the second largest retailer in the world, entered Singapore in 1997 after performing a feasibility study. It opened a hypermarket at Suntec City mall and the store became popular for its wide array of products and low prices. Singapore was a small market highly saturated with the local players. Carrefour with its hypermarket concept positioned itself differently, providing customers with a 'one stop shopping' experience.
Field of Interest: Business & Economics
Author: Bhavika Reddy, fl. 2013
Content Type: Case study
Duration: 0 sec
Format: Text
Original Publication Date: 2013
Page Count: 13
Publication Year: 2013
Publisher: IBS Center for Management Research
Place Published / Released: Hyderabad, Andhra Pradesh
Subject: Business & Economics, Social Sciences, Strategic Management, International Business, International trade, Retail franchises, Retail, Retail Trade, Gerenciamento Estratégico, Manejo Estratégico, Negócios Internacionais, Negocios Internacionales, Singapur, Cingapura, Carrefour, Singapore, Global Operations Management, Singaporeans
Keywords and Translated Subjects: Gerenciamento Estratégico, Manejo Estratégico, Negócios Internacionais, Negocios Internacionales, Singapur, Cingapura