Entertainment: Made for India

Entertainment: Made for India

written by Mylavarapu Vinaya Kumar, fl. 2006 (Hyderabad, Andhra Pradesh: IBS Center for Management Research, 2005, originally published 2005), 4 page(s)

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Abstract / Summary
This caselet is about the effect of localization on cartoon and music television channels in India.
Field of Interest
Business & Economics
Author
Mylavarapu Vinaya Kumar, fl. 2006
Copyright Message
Copyright © 2005 by IBS Center for Management Research
Content Type
Case study
Duration
0 sec
Format
Text
Original Publication Date
2005
Page Count
4
Publication Year
2005
Publisher
IBS Center for Management Research
Place Published / Released
Hyderabad, Andhra Pradesh
Subject
Business & Economics, Social Sciences, Marketing Strategy, Indian people, Cartoons and children, Television, Radio and Television Broadcasting, Estrategia de Promoción, Estratégia de Marketing, Music Television (MTV), Cartoon Network, India, Industry Analysis in Global Context (i.e., Industry Reports), Indians (Asian)
Keywords and Translated Subjects
Estrategia de Promoción, Estratégia de Marketing

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