Designing for the Screen: Production Design and Art Direction Explained

Designing for the Screen: Production Design and Art Direction Explained

written by Georgina Shorter, fl. 2012 (Marlborough, England: Crowood Press, 2012, originally published 2012), 177 page(s)

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Abstract / Summary
Design is at the essence of storytelling, but how does a production find its style and identity? This book explains how to approach design, whether for film, television, video, promo, or commercial making, and introduces the techniques needed to make ideas happen. Through theory and practical exercises, it looks at design in a different way and shows how the simplest decisions can become powerful ideas on screen. This book also: explains the roles of the design team, including the production designer & art director; explains how to extract design information from a script & how to identify key themes that can be used to support the telling of the story; looks at how and where to research ideas & suggests ways to illustrate them; explores the importance of images, colour, texture & space to captivate an audience; shows how to prepare drawings & models using various media; refers to film & television productions; and shows how design decisions contribute to the story.
Field of Interest
Theatre
Author
Georgina Shorter, fl. 2012
Copyright Message
Copyright © 2012 Georgina Shorter and The Crowood Press
Content Type
General reference book
Duration
0 sec
Format
Text
Original Publication Date
2012
Page Count
177
Publication Year
2012
Publisher
Crowood Press
Place Published / Released
Marlborough, England
Subject
Set design, Theatre, Music & Performing Arts, Staging and Design, Film and films, Theatrical design, Set design and props, Cenografia e Design, Escenografía y Diseño
Keywords and Translated Subjects
Cenografia e Design, Escenografía y Diseño

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