Details

Abstract / Summary

Over the past fifty years, design and branding have become omnipotent in the market and have made their way to other domains as well. Given their potential to divide humans into categories and label their worth and value, design and branding can wield immense but currently unharnessed powers of social change. Groups designed as devalued can be undesigned, redesigned and rebranded to seamlessly and equivalently participate in community, work and civic life. This innovative book argues that disability as a concept and category is created, reified, and segregated through current design and branding that begs for creative change. Transcending models of disability that locate it either as an embodied medical condition or as a socially constructed entity, this book challenges the very existence and usefulness of the category itself. Proposing and illustrating creative and responsible design, DePoy and Gilson include thinking and action strategies that are useful and potent for "undesigning", redesigning, and rebranding to meet the full range of human needs and to enhance full participation in local through global communities. Divided into two parts, the first section presents a critical examination of disability as a designed and branded phenomenon, exploring what exactly is being designed and branded and how. The second part investigates the redesign of disability and provides principles for redesign and rebranding illustrated with examples from high-tech to place-based sustainable strategies. The book provides a unique and contemporary framework for thinking about disability as well as providing relevant design and branding guidance to designers and engineers interested in embodiment issues.

Field of Interest

Disability Studies

Author

Elizabeth DePoy, fl. 2014, Stephen F. Gilson, fl. 2014

Copyright Message

Copyright © 2014 Elizabeth DePoy and Stephen Gilson

Content Type

Book

Duration

0 sec

Format

Text

Original Publication Date

2014

Page Count

303

Publication Year

2014

Publisher

Routledge (Publisher)

Place Published / Released

Abingdon, England

Subject

Disability Studies, Diversity, Theory, Ethnosociology, Disabled persons, Theoretical Perspectives, History and Theory, Teoría, Teoria, Early 21st Century United States (2001– )

Series / Program

Routledge Advances in Disability Studies

Keywords and Translated Subjects

Theoretical Perspectives, History and Theory, Teoría, Teoria