Introduction to Business

Name: Introduction to Business
Author: Thomas N. Duening

written by Thomas N. Duening (San Diego, CA: Bridgepoint Education, 2014, originally published 2014), 513 page(s)

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Abstract / Summary: Introduction to Business provides an overview of important concepts students will need to understand business practices. Coverage includes guidelines for entrepreneurship, international business, product development, and marketing. Students will also learn the principles of business ethics, finance, and leadership. The text provides business examples that encourage students to apply their knowledge to real-world case studies.
Field of Interest: Business & Economics
Author: Thomas N. Duening
Content Type: Book
Duration: 0 sec
Format: Text
Original Publication Date: 2014
Page Count: 513
Publication Year: 2014
Publisher: Bridgepoint Education
Place Published / Released: San Diego, CA
Subject: Business & Economics, Social Sciences, Corporate Governance, Business enterprises, Organizational structure, Management of Companies and Enterprises, Governança Corporativa, Gobierno Corporativo
Keywords and Translated Subjects: Governança Corporativa, Gobierno Corporativo