Marketing a Car: A Business Marketing Case Study
(Films Media Group, 2007), 25 mins, 25 page(s)
Details
- Abstract / Summary
- This program examines automobile marketing using a case study of the Holden Commodore, which is produced by an Australian subsidiary of General Motors. It introduces the basic principles of marketing and looks at the innovative launch campaign for the Commodore, which incorporated a television documentary, a magazine-length advertorial in Wheels, Australia’s largest motoring monthly magazine, and an airship with a gigantic color display monitor.
- Field of Interest
- Business & Economics
- Copyright Message
- Copyright ©2007 by Films Media Group
- Duration
- 25 mins
- Format
- DVD
- Page Count
- 25
- Publisher
- Films Media Group
- Release Date
- 2007
- Subject
- Business & Economics, Social Sciences
