The Idea of Marketing in the Total Access, Real-Time Marketplace
(Kantola Productions, 2005), 56 mins, 56 page(s)
Details
- Abstract / Summary
- This DVD discusses the ways in which technology has altered the marketing infrastructure in many corporations by providing a dialogue between companies and customers. It examines the fallibility of older models of marketing, explains why distribution channels are vital to a brand, and explores the partnership between a company’s marketing and IT departments.
- Field of Interest
- Business & Economics
- Copyright Message
- Copyright ©2005 by Kantola Productions
- Duration
- 56 mins
- Format
- DVD
- Page Count
- 56
- Publisher
- Kantola Productions
- Release Date
- 2005
- Subject
- Business & Economics, Social Sciences
