The Codes of Gender: Identity and Performance in Pop Culture

The Codes of Gender: Identity and Performance in Pop Culture

(Media Education Foundation, 2009), 1 hour, 60 page(s)

Details

Abstract / Summary
In this DVD, Sut Jhally applies Erving Goffman’s analysis of advertising to the contemporary commercial landscape and shows how this influential media form reinforces gender norms. He provides a definition for gender as a ritualized performance. For mature audiences.
Field of Interest
Language
Copyright Message
Copyright ©2009 by Media Education Foundation
Duration
1 hour
Format
DVD
Page Count
60
Publisher
Media Education Foundation
Release Date
2009
Subject
Language, Literature & Language