A Closer Look at Advertising
(RMI Media Production, 2000), 1 hour, 60 page(s)
Details
- Abstract / Summary
- This DVD examines the process and commercial utility of advertising. It defines the promotional mix, discusses advertising’s role in marketing, explains when, where, why, and how to advertise, considers various forms of advertising media, and shows how to measure the efficacy of an advertising campaign.
- Field of Interest
- Language
- Copyright Message
- Copyright ©2000 by RMI Media Production
- Duration
- 1 hour
- Format
- DVD
- Page Count
- 60
- Publisher
- RMI Media Production
- Release Date
- 2000
- Subject
- Language, Literature & Language
