Details

Abstract / Summary

In the 1930s, brothers Adolf and Rudolph Dassler made the most kickass kicks throughout the land. Business began to take off once Jesse Owens won four gold medals at the 1936 Olympics while wearing Dassler sneakers. But with great success brought great competition. Soon, sibling rivalry split the brothers and their company apart, with each creating their own line of shoes. Today, Adidas and Puma continue to be leaders within the shoe industry, while brothers Adolf and Rudolph lie buried at opposite ends of a soccer field as their feud continues on into eternity. This video is from the Human Condition collection of Great Big Stories.

Field of Interest

Business & Economics

Copyright Message

Copyright © 2018 CNN Newsource Sales

Content Type

News story

Duration

12 secs

Warning: Contains explicit content

No

Format

Video

Producer - Institution

Great Big Story

Publisher

Cable News Network (CNN)

Place Published / Released

Atlanta, GA

Release Date

2018

Subject

Business & Economics, World History, Social Sciences, History, Marketing Strategy, Family and Culture, Estrategia de Promoción, Estratégia de Marketing, Familia y Cultura, Família e Cultura, Puma SE, Adidas AG, Adolf Dassler, 1900-1978, Rudolph Dassler, 1898-1974, 20th Century in World History (1914--2000)

Series / Program

Great Big Story

Keywords and Translated Subjects

Estrategia de Promoción, Estratégia de Marketing, Familia y Cultura, Família e Cultura